Thursday, December 9, 2010

The spirits diffusion

So it looks like the wine boom across the US is starting to generate a brandy boom. The first step is to learn how to make a good product, which comes with time and experience. But they are laying the foundations in Wisconsin:

Wollersheim Winery, the state's largest winery, located in northwestern Dane County, has begun making brandy.

That's not all.

At the Door Peninsula Winery between Sturgeon Bay and Egg Harbor, a distillery is part of a $1.5 million expansion project. The German still is scheduled to begin operation in May for the production of vodka, cherry vodka, gin, brandy and whiskey, said Rob Pollman, chief operating officer of the winery founded in 1974.

The craft spirits movement is taking root across America. In other news, Fortune Brands, which owns Jim Beam and various other liquor brands, is splitting off the liquor business. So while you might see consolidation, if say Diageo decides to buy it up, but also diffusion as new brands pop up. So it goes.

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